JOEL NÁPOLES

Product Designer

My work starts long before
I use

I was the first designer on three product launches and have designed three AI-first products. I start by finding the real problem, then design the smallest change that solves it.

~20% → 50%

sign-up conversion, bbconmigo

3×

conversions in 2 weeks, ClikAuto

60%

next-day retention in month one, AI-first product

View work Resume

Selected Work

Product decisions that changed key metrics

ClikAuto

3× conversions from one broken form fieldThe brief was to redesign the platform. The real problem was a single broken form field nobody had caught. Finding it first (before touching any screen) was the decision that made the difference.

The right diagnosis is faster than the most thorough redesign. A funnel audit before any design work tripled conversions without rebuilding the product.

Product: ClikAuto

Project: Audit + Redesign

Role: Product Designer 0->1

Focus: Conversion · Growth

Industry: Fintech · B2B · B2C · C2C

bbconmigo

From health answers to buying decisionsOnce parents felt understood, Julieta became the place they asked what to buy, where to go and who to trust. That confidence carried into purchases.

Product: bbconmigo

Project: Commerce Layer Decision

Role: Prodict Designer 0->1

Focus: AI Product · Growth Design · B2B

Industry: HealthTech · B2B

heybro

50 users. 15 days. $0 in adsAn AI fitness coach that calibrates from behavior, not a form. No self-reported fitness levels, no generic routines. What started as a personal coach became a retention program for a gym with 800 members.

Built and shipped in one week as an MVP. The product didn't need marketing, it needed to work well enough that users told other users.

Product: heybro

Project: 0->MVP

Role: Product Designer · AI Design Engineer

Focus: AI-first · Retention

Industry: Health & Fitness · B2C

Autocom

28 hours to fix the contact flowUsers left without contacting a single seller. In a UX sprint with no room for the ideal process, I found the exact point where the flow broke and fixed only that.

Product: Autocom

Project: UX Sprint

Role: UX Designer

Focus: UX / UI Redesign · Audit

Industry: Marketplace · B2C

bbconmigo

~20% → 50% conversionNew parents were abandoning before typing a single message. The product worked, the funnel didn't. Moving registration to after the first value moment changed everything.

A 6-screen registration wall became 2 post-value steps. No changes to the product itself. Only a sequence change and a copy reframe.

Product: bbconmigo

Project: Funnel redesign

Role: Product Designer 0->1

Focus: Growth · Conversion

Industry: HealthTech · B2C

bbconmigo

Right decisions, even in the middle of the nightThe challenge wasn't giving parents more information, it was giving them the right answer at the moment of highest anxiety. AI-first maternal and child health product, designed end-to-end from concept to production.

Every design decision was tested against one question: what does a first-time parent need at 2am? That constraint produced a cleaner product than any design brief could have.

Product: bbconmigo

Project: 0→1 Product

Role: Product Designer 0->1

Focus: AI-first · Conversational

Industry: HealthTech · B2B · B2C

Janus

Password required

AI that challenges, not assists

Products don't fail in production because of missing ideas. They fail because edge cases were never documented before the first line of code was written.

An AI validator that acts as a judge: surfacing acceptance criteria, dead ends, and blind spots before development starts. It doesn't write the documentation for the team. It makes the team write it correctly.

Product DesignerAI-first · Systems DesignTechnologies · SaaS · B2B

Srax Social

Four tools, one platform

Social media managers weren't failing at their jobs, their tools were failing them. I designed around how they actually work, not around how the product assumed they did.

Four fragmented tools consolidated into one coherent product. The insight wasn't about UI, it was about understanding the actual daily workflow before designing anything.

UX DesignerSystems Design · Workflow DesignSocial Media · B2B SaaS

Presta&Gana

Autonomy the bank needed

Branch staff was spending time on requests users could handle themselves. The answer wasn't digital for the sake of digital, it was giving users the autonomy the bank couldn't afford not to give them.

Full mobile banking solution designed in a 20-day sprint. The constraint wasn't time, it was designing self-service that users would actually trust.

UX DesignerSelf-service UX · Mobile DesignFintech · B2C

Monitor

One MVP, three realities

A doctor, a caregiver, and a patient don't need the same information and they can't use the same interface. One MVP handoff. Three completely different user types. Validated in 72 hours.

A system of adaptive complexity: each user sees exactly what they need, without the product collapsing under the weight of trying to serve everyone the same way.

UX DesignerSystems Design · Multi-userHealthTech · B2C

Behance

Years of screens

Not every project deserves a case study. Some were just good design work. Those live on Behance.

About the designer

Design isn't a piece of art. It's a decision making process.

Years designing product

Launches as a 0->1 designer

AI-First products designed

I design products across fintech, healthtech and edtech, for B2B, B2C and C2C, on web and mobile.

My recent work is AI-first because that is where the hardest product problems are right now. I focus on conversational UX, LLM interaction patterns and foundations for workflow-heavy systems.

On two products I was the first and only designer, from deciding whether the product was worth building to watching the first user use it.

Designing a product means aligning founders, engineering, marketing and operations around what the data actually shows, not what everyone assumes.

AI Product Design

Design Systems

Growth

Product Analytics & Experimentation

Product Design Stack

AI Product Design

LLM interaction patterns, response behavior, edge case definition, fallback strategies, prompt orchestration, human-in-the-loop systems & AI validation.

Product Design

User journeys, interaction design, conversational flows, systems thinking, edge cases, response behavior & complex workflow design.

Design Leadership

Design quality, design critiques, cross-functional facilitation, design process improvement, stakeholder alignment & scalable design practices.

UX Research

User interviews, usability testing, heuristic evaluations, card sorting, A/B testing & user feedback synthesis.

Product Analytics & Experimentation

Google Analytics, Amplitude, Hotjar, Microsoft Clarity, A/B testing, rapid prototyping, Codex, Claude, Replit & UXPilot.

UX

Information architecture, usability, heuristic evaluation, accessibility, onboarding, activation & user adoption.

Design Systems

Figma variables, component & shared libraries, auto layout, scalable UI patterns, cross-platform consistency & developer-ready handoff files.

UI Design & Prototyping

Figma, Sketch, Miro, high-fidelity mockups, web, mobile & responsive design, interaction design, micro-interactions, information density & interactive prototyping.

Agile Collaboration

Scrum, Design Sprint, Lean UX, Design Thinking, Jobs To Be Done, Sprint Planning, Backlog Refinement, Retrospectives, Jira, Asana, Trello & Monday.

Contact

Let's build something
worth using

Open to building products that help people and businesses solve meaningful, real world problems.

Send an email LinkedIn Download CV

JOEL NÁPOLES

My work starts long before open FigmaI use AI to move faster

Selected Work

Product decisions that changed key metrics

ClikAutoClikAuto

bbconmigobbconmigo

heybroheybro

AutocomAutocom

bbconmigobbconmigo

bbconmigobbconmigo

Janus

Srax Social

Presta&Gana

Monitor

Behance

Design isn't a piece of art. It's a decision making process.

Product Design Stack

AI Product Design

Product Design

Design Leadership

UX Research

Product Analytics & Experimentation

UX

Design Systems

UI Design & Prototyping

Agile Collaboration

Let's build somethingworth using

My work starts long before
I use

ClikAuto

bbconmigo

heybro

Autocom

bbconmigo

bbconmigo

Let's build something
worth using