JOEL NÁPOLES

Product Designer

My work starts long before I use

I've founded the design of 3 startups (0→3). My most recent AI-first product reached 60% next-day retention in its first month. A funnel conversion audit on a lead-generation platform tripled conversions in two weeks by locating a single broken component before redesigning around it, instead of guessing at a fix.

View workResume

About the designer

Design isn't a piece of art. It's a decision making process.

8+

Years designing product

0→1

First designer on 2 launches

3

AI-First products designed

Designing and scaling products across Fintech, Healtech, Edutech - B2B, B2C and C2C, web and mobile.

My most recent work is AI-first solution. Not as a label, but because that's where the hardest product problems are right now.

I specialize in AI-native experiences, Conversational UX, LLM interaction patterns, and scalable product foundations for workflow-heavy and complex systems.

Across two products, I was the first and only designer, from figuring out if the product was worth building to seeing the first user actually use it.

Designing a product means aligning founders, engineering, marketing and operations around what the data actually shows, not around what everyone assumes is true.
AI Product Design
Design Systems
Growth
Product Analytics & Experimentation

Product Design Stack

AI Product Design

LLM interaction patterns, response behavior, edge case definition, fallback strategies, prompt orchestration, human-in-the-loop systems & AI validation.

Product Design

User journeys, interaction design, conversational flows, systems thinking, edge cases, response behavior & complex workflow design.

Design Leadership

Design quality, design critiques, cross-functional facilitation, design process improvement, stakeholder alignment & scalable design practices.

UX Research

User interviews, usability testing, heuristic evaluations, card sorting, A/B testing & user feedback synthesis.

Product Analytics & Experimentation

Google Analytics, Amplitude, Hotjar, Microsoft Clarity, A/B testing, rapid prototyping, Codex, Claude, Replit & UXPilot.

UX

Information architecture, usability, heuristic evaluation, accessibility, onboarding, activation & user adoption.

Design Systems

Figma variables, component & shared libraries, auto layout, scalable UI patterns, cross-platform consistency & developer-ready handoff files.

UI Design & Prototyping

Figma, Sketch, Miro, high-fidelity mockups, web, mobile & responsive design, interaction design, micro-interactions, information density & interactive prototyping.

Agile Collaboration

Scrum, Design Sprint, Lean UX, Design Thinking, Jobs To Be Done, Sprint Planning, Backlog Refinement, Retrospectives, Jira, Asana, Trello & Monday.

Contact

Let's build something
worth using

Open to building products that help people and businesses solve meaningful, real world problems.